I am a global content creator, curator and producer.
I started as a copywriter and creative director with JWT, Lintas, Foote Cone & Belding and D’Arcy. I have worked with global brands including Johnson & Johnson, SC Johnson, Unilever, Nestle, Mars, MasterCard, InterContinental Hotels, Bally, Citibank, American Express and Colgate.
As my career turned global, I have developed global range of creative services within creative consultancies and global content production agencies including Tag: World Writers, Freedman International and Venga Global, working on brands including Johnnie Walker, Remy Martin, Schweppes, H&M, Unilever, HSBC, Kimberly-Clark, Adidas, Reebok, Netjets Europe, Becks, DaimlerChrysler, South African Tourism, InterContinental Hotels Group, Shell, EA Games, HTC, Motorola, Workday and Deliveroo.
Lately, I have been working closely with clients including Pret A Manger, where I have been leading the brand writing for international markets including Hong Kong, China, Dubai, Copenhagen, Utrecht and Berlin.
Working at the intersection of international branding, creativity and technology, I lead a network of experts across the full spectrum of global branding and marketing. I continue to innovate and introduce smarter ways of collaboration, helping global brands and their agencies to create and deliver effective creative content in local markets across all channels.
In my spare time I have been actively engaging in the arts, formerly served as Vice Chairman of the Chinese Arts Centre (CFCCA) in Manchester. I curate arts and cultural programmes and contribute regularly to publications in Asia covering global creativity, design and culture.
Disclaimer: This is my personal website and blog. All opinions written here are my own and do not necessarily reflect the views and opinions of my employer, its clients or its parent company.