I am a creative leader at the intersection of branding, global content creation, and technology. With a track record spanning advertising, creative production, and localization, I have helped some of the world’s most iconic brands craft compelling narratives that resonate across diverse markets.

My career began in leading global advertising agencies, where I managed multidisciplinary teams to create and adapt through-the-line campaigns for brands such as Unilever, Nestlé, MasterCard, and InterContinental Hotels. Over time, I expanded my expertise into global content production and creative services, pioneering centralized creative adaptation models that empower brands to maintain consistency while embracing local relevance.

Today, I specialize in content creation, adaptation, and localization, helping brands translate their vision into market-ready campaigns that connect with audiences worldwide. I have led the creative and language operations for international brands including Pret A Manger, Workday, Adidas, H&M, and Schweppes – ensuring that brand narratives remain impactful across cultural and linguistic landscapes.

As an advocate for innovation, I integrate the latest generative AI tools into creative workflows, enhancing efficiency without compromising originality. I work with AI-driven content generation, from brand tone-of-voice development to multi-market storytelling, leveraging technology to redefine how brands engage with global audiences.

Beyond commercial branding, I have a deep-rooted passion for the arts, having served as Vice Chair of the Chinese Arts Centre in Manchester and collaborated on cultural initiatives across Asia and Europe. Whether working with Fortune 500 companies or cultural institutions, I bring a strategic and human-cantered approach to creativity, always seeking new ways to bridge global perspectives with local insights.

Let’s shape the future of global content – one culturally attuned, creatively compelling story at a time.

Client Portfolio: My professional journey includes collaborations with esteemed clients such as Johnson & Johnson, SC Johnson, Unilever, Nestle, Mars, MasterCard, InterContinental Hotels, Australian Tourism Commission, South African Tourism, Citibank, McDonald’s, American Express, Colgate, Schweppes, H&M, HSBC, Kimberly-Clark, DaimlerChrysler, Sony, Philips, Adidas, Reebok, Shell, EA Games, HTC, Motorola, Workday, and Pret A Manger.

Further information:

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CV

Disclaimer: This is my personal website and blog. All opinions written here are my own and do not necessarily reflect the views and opinions of my employer, its clients or its parent company.