Category Archive: Social Media

Not all videos are created equal (and definitely not all in the same country)

The increasing popularity of using pictures and video to share on social media is driving a huge trend for using moving images to tell the brand story. Speaking at an event in June… Continue reading

The age of customization: You don’t own the idea. The consumers do.

You can tell a lot about a person by the apps on the front screen of their phones. For Apple, you can tell a lot about a person by the front cover of… Continue reading

Be an ‘ambassador of clarity’

It was a blast at the recent first ever Advertising Week Europe in London. There were truly diverse viewpoints from a wickedly broad representation of thought leaders in the industry. True, it was… Continue reading

Collaboration and co-creation: How creativity works hand-in-hand with data

Topshop is no stranger to creating social media sensations. Last year, Topshop took the high street fashion chain’s social presence to a global level when they collaborated with Facebook on a “Customize The… Continue reading

Participation + Sharing = The first ad campaign created entirely by consumers

If there were two essential ingredients in creating brand content today, it will certainly be ‘participation’ and ‘sharing’. Ford announced an updated Fiesta social media initiative that will invite content generated by users.… Continue reading

The most shared video content

It’s hard to imagine any ‘socially active people’ who has not tweeted or posted a link of a video this year. Sharing content, be it in video format or otherwise, has been part… Continue reading

Beyond social media. How can Topshop become truly global?

If we have to choose a high street fashion brand that had made global news recently, it had to be Topshop. During London Fashion Week in September, the fashion industry had widely praised… Continue reading

What we’ve learnt from the Ikea catalogue blunders

Sometimes we hope that cultural differences do not exist. Not only can we share the same values, it makes life so much more peaceful. The reality, however, is never like that. We are… Continue reading

CannesLions. The best bits.

With all the best creative works in the world, hundreds of hours of seminars, forums, workshops, screenings, not to mention the chance to catch up with creatives from all cultures (and scanning QR… Continue reading

Brands and consumers: Are you in control?

In a video that was produced a couple of years ago about the relationship between advertisers and consumers, there was clearly a huge gap. Today, in the age of total transparency, brands have… Continue reading