Category Archive: Digital content

Not all videos are created equal (and definitely not all in the same country)

The increasing popularity of using pictures and video to share on social media is driving a huge trend for using moving images to tell the brand story. Speaking at an event in June… Continue reading

When brand and culture collide: Adidas X Marina Abramović

We ought to be excited when we saw this video. Commissioned by Adidas, designed to be coincide with the World Cup season, it featured an artistic interpretation of the brand’s ongoing “All In or… Continue reading

How traditional media innovates through partnership

I came across this campaign earlier this year. It was created by Print Power Europe, advocating the effectiveness of print media in the multi-media environment. Like any organisation exists to protect the role… Continue reading

Be an ‘ambassador of clarity’

It was a blast at the recent first ever Advertising Week Europe in London. There were truly diverse viewpoints from a wickedly broad representation of thought leaders in the industry. True, it was… Continue reading

Data provides the context. Creativity makes it happen.

There are certain debates that seem almost impossible to have a conclusion. …Left brain versus right brain. …Is advertising an art or a science? …Is technology an enabler of creativity or in fact… Continue reading

Collaboration and co-creation: How creativity works hand-in-hand with data

Topshop is no stranger to creating social media sensations. Last year, Topshop took the high street fashion chain’s social presence to a global level when they collaborated with Facebook on a “Customize The… Continue reading

Participation + Sharing = The first ad campaign created entirely by consumers

If there were two essential ingredients in creating brand content today, it will certainly be ‘participation’ and ‘sharing’. Ford announced an updated Fiesta social media initiative that will invite content generated by users.… Continue reading

The most shared video content

It’s hard to imagine any ‘socially active people’ who has not tweeted or posted a link of a video this year. Sharing content, be it in video format or otherwise, has been part… Continue reading

Beyond social media. How can Topshop become truly global?

If we have to choose a high street fashion brand that had made global news recently, it had to be Topshop. During London Fashion Week in September, the fashion industry had widely praised… Continue reading