Category Archive: Content Strategy

Brands: I am only human after all

Advertising is a reflection of our times. It always has been. Advertising of brands, like music and movies, can be a social message in itself. It influences how we look, what we eat… Continue reading

Not all videos are created equal (and definitely not all in the same country)

The increasing popularity of using pictures and video to share on social media is driving a huge trend for using moving images to tell the brand story. Speaking at an event in June… Continue reading

Encouraging local creativity: You can’t tell creative people to be creative, but you can let them.

It’s Chinese New Year on February 19. The Spring Festival is regarded as the most vibrant gift giving and shopping season in China, and therefore one of the major push for many leading… Continue reading

2015 forecast: Tell me something new. Tell me something real.

It’s not quite what you are expecting. I know. It doesn’t start with “50 tips to…” or “15 trends for…” I did try. I promised you. Towards the end of December I have… Continue reading

A great global idea can come from anywhere

I often say that a great idea does not have language barriers. Because deep down there is a universal truth that can always be translated in any culture. I also often advocate that… Continue reading

When brand and culture collide: Adidas X Marina Abramović

We ought to be excited when we saw this video. Commissioned by Adidas, designed to be coincide with the World Cup season, it featured an artistic interpretation of the brand’s ongoing “All In or… Continue reading

JOMO: The trend that leads us to a mindful way of living

It has become very difficult for us to think about just one thing at a time. In the process, we have all become self-confessed information junkie. We absorb everything from every sources, and… Continue reading

Building unique brand experiences in local markets

There is a subtle difference between brand pushing messages to consumers, and letting consumers discover what the brand represents. Recently, a giant pavilion in the shape of a Louis Vuitton suitcase emerged on… Continue reading

How traditional media innovates through partnership

I came across this campaign earlier this year. It was created by Print Power Europe, advocating the effectiveness of print media in the multi-media environment. Like any organisation exists to protect the role… Continue reading

Data provides the context. Creativity makes it happen.

There are certain debates that seem almost impossible to have a conclusion. …Left brain versus right brain. …Is advertising an art or a science? …Is technology an enabler of creativity or in fact… Continue reading