A touch of local creativity.

Nothing compares…or comparing nothing.

I was reading the ads in the tube the other day. It is Christmas season so lots of ads on gift giving. In front of me was a tube card advertising a kind… Continue reading

Creative adaptation: Learning from moving companies

For the past 10 years, after I have relocated to London, my work had been almost 100% around international brands and communications. Building great platforms for advertising ideas and making sure it travels… Continue reading

When sorry seems to be the most generic word

  A long time ago an Italian colleague of mine once said he found people like to use ‘sorry’ so much in advertising in the UK. It was true; every now and then… Continue reading

Admen: are you resistant to change?

It had been widely reported that while delivering the opening keynote session at ad:tech New York on Nov 4, Sir Martin Sorrell claimed “The people who run agencies tend to be of an… Continue reading

Good things come to those who…change

A new Guinness TVC from AMV BBDO London introduces a new tag line for the brand – Bring It To Life. Love the spot in many ways. An epic production that depicts a… Continue reading

Rethinking transcreation of global campaigns

In an article on how the adland weights up the impact of the recession (Campaign, 19 September), several agency heads had shared their insights. One aspect which I think is certainly emerging from… Continue reading

Free distribution: marketing boost or brand suicide?

In October, the London Evening Standard dropped its 50p cover price and had gone completely free. They claimed that since then their circulation had increased to 600,000 copies. They also described themselves as… Continue reading

It’s not me. It’s you.

  Putting consumers as the focus in advertising message is not new. What had become increasingly a ‘fashion’ is due to some of the changes in the form of personal communication these days.… Continue reading

The power of visual language

A few campaigns that had been launched recently had caught my attention. Not only because of its brilliant idea or execution but coincidently they all seem to have been inspired by visual arts.… Continue reading