We are what we wear
We are what we wear. I think that is so true. Not only what we wear reflects our identity and character, it also often carries cultural traits too. Just look at Michelle Obama’s… Continue reading
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Local brands. Local flavour.
I know we all have just been recovered from the Christmas ‘commercial’ craze, but I just picked up this news from my Czech friends and thought this is such a great example of… Continue reading
Brand name: a platform for brand communications
PC giant Lenovo recently launched a new campaign in China for the ThinkPad Edge range of PC. The campaign rides on the classic “red stick” design of the “TrackPoint” and brings to life… Continue reading
make.believe – an anti-climax
A new film had been added on the youtube Sony Video Channel to coincide with the announcement of Sony’s plans to accelerate initiatives to deliver an array of 3D entertainment for the home in… Continue reading
When popularity doesn’t sound so cool anymore
In recent years, it had become extremely predictable that whoever wins X Factor, his/her debut single goes to No 1 over Christmas. But not this year. Joe McElderry, who won the TV talent… Continue reading
Nothing compares…or comparing nothing.
I was reading the ads in the tube the other day. It is Christmas season so lots of ads on gift giving. In front of me was a tube card advertising a kind… Continue reading
Creative adaptation: Learning from moving companies
For the past 10 years, after I have relocated to London, my work had been almost 100% around international brands and communications. Building great platforms for advertising ideas and making sure it travels… Continue reading
When sorry seems to be the most generic word
A long time ago an Italian colleague of mine once said he found people like to use ‘sorry’ so much in advertising in the UK. It was true; every now and then… Continue reading