Local brands. Local flavour.

I know we all have just been recovered from the Christmas ‘commercial’ craze, but I just picked up this news from my Czech friends and thought this is such a great example of… Continue reading

Brand name: a platform for brand communications

PC giant Lenovo recently launched a new campaign in China for the ThinkPad Edge range of PC. The campaign rides on the classic “red stick” design of the “TrackPoint” and brings to life… Continue reading

make.believe – an anti-climax

A new film had been added on the youtube Sony Video Channel to coincide with the announcement of Sony’s plans to accelerate initiatives to deliver an array of 3D entertainment for the home in… Continue reading

Do something new this year

When popularity doesn’t sound so cool anymore

In recent years, it had become extremely predictable that whoever wins X Factor, his/her debut single goes to No 1 over Christmas. But not this year. Joe McElderry, who won the TV talent… Continue reading

A touch of local creativity.

Nothing compares…or comparing nothing.

I was reading the ads in the tube the other day. It is Christmas season so lots of ads on gift giving. In front of me was a tube card advertising a kind… Continue reading

Creative adaptation: Learning from moving companies

For the past 10 years, after I have relocated to London, my work had been almost 100% around international brands and communications. Building great platforms for advertising ideas and making sure it travels… Continue reading

When sorry seems to be the most generic word

  A long time ago an Italian colleague of mine once said he found people like to use ‘sorry’ so much in advertising in the UK. It was true; every now and then… Continue reading

Admen: are you resistant to change?

It had been widely reported that while delivering the opening keynote session at ad:tech New York on Nov 4, Sir Martin Sorrell claimed “The people who run agencies tend to be of an… Continue reading