The Cultural Gap
BrandRepublic reported on 26 February that Gap is planning to boost revenues by starting an e-commerce business from a distribution base in the UK, which will serve the UK and other western European… Continue reading
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Modesty is the best policy
Don’t worry, it’s just a typically Chinese expression of modesty! The fact is that Chinese parents think that a big head isn’t a pretty one, and don’t want their children to get… Continue reading
Challenge of the new
I kept thinking about this lately. Russell Dais wrote in the Jan 22 issue of Campaign that new media is such a tough sell because the concept is ‘new’. While I certainly understand… Continue reading
The culture of colour
Read about this web site Cymbolism.com in The Times magazine on Saturday 30.01.10. Cymbolism explores the relationship between words and colour with the aim of ‘making it simple for designers to choose the… Continue reading
We are what we wear
We are what we wear. I think that is so true. Not only what we wear reflects our identity and character, it also often carries cultural traits too. Just look at Michelle Obama’s… Continue reading
Local brands. Local flavour.
I know we all have just been recovered from the Christmas ‘commercial’ craze, but I just picked up this news from my Czech friends and thought this is such a great example of… Continue reading
Brand name: a platform for brand communications
PC giant Lenovo recently launched a new campaign in China for the ThinkPad Edge range of PC. The campaign rides on the classic “red stick” design of the “TrackPoint” and brings to life… Continue reading
make.believe – an anti-climax
A new film had been added on the youtube Sony Video Channel to coincide with the announcement of Sony’s plans to accelerate initiatives to deliver an array of 3D entertainment for the home in… Continue reading
When popularity doesn’t sound so cool anymore
In recent years, it had become extremely predictable that whoever wins X Factor, his/her debut single goes to No 1 over Christmas. But not this year. Joe McElderry, who won the TV talent… Continue reading