Mothers of the World

Mother’s Day is celebrated on different days and dates around the world. But in almost every culture, mothers play an important role in the family. Brands understand that, and will take every good opportunity… Continue reading

Tourism marketing: time to take a detour?

As the Singapore Tourism Board had embarked on a debatably controversial execution in targeting the Australian audience, I like to share with you some of the thoughts I have on tourism advertising. When… Continue reading

Singapore Tourism Board encourages Australians to ‘Get Lost’

When I saw the second instalment of the campaign from the Singapore Tourism Board, I knew that it will create a bit of debate. The commercial was designed to target the Australian tourists… Continue reading

Beyond transcreation

A few thoughts on adapting global marketing campaign had been brewing in my mind for a while. It all started with the ‘T’ word In the past 10 to 15 years, when brands… Continue reading

The day when @rupertmurdoch tweets

How our lives changed with social network. If you don’t believe this, just look at this screen shot I just took from a magazine page where they provide a handy way to share… Continue reading

Life in A Day: 2011 revisited

If you want to search for something to watch over the holiday, this could be a fantastic alternative. It’s also probably one of my favorite movies I have watched in 2011. Life in… Continue reading

Trendwatch 2012: A ‘blink’ edition

With 2011 coming to a close, we begin to see top trends prediction from the point of view of various different sources. Here I would like to draw on my own observations, and… Continue reading

Taking global ideas home

Nowadays I seldom involve in campaigns that cover only one market. I am also increasingly involving in brands that need to adapt creatively in different markets – as oppose to the traditional standardization… Continue reading

Rethinking the perfect pitch

Earlier this year, the American television network AMC announced their concept of a reality show called ‘The Pitch’ and here’s their description of the format of the show: “Each episode is a standalone… Continue reading

Hong Kong – a spirit of partnership and collaboration

With every major cities in Asia competing for the attention from the world who are all looking East for new markets, Hong Kong has launched an initiative to actively engage with business leaders… Continue reading