Aren’t we all short of time these days? We constantly interact on multi-screens, engaging in conversations with people from all media. We no longer only shorten our message while texting, but try hard… Continue reading
With all the best creative works in the world, hundreds of hours of seminars, forums, workshops, screenings, not to mention the chance to catch up with creatives from all cultures (and scanning QR… Continue reading
I stumbled upon an image on facebook recently and it had stuck in my mind for a long time. It’s a facebook page of InterContinental Hotels where guests post snapshots of the hotel… Continue reading
I was intrigued by this statement about talents in advertising from a recent initiative launched by the American Advertising Associations ‘Open Advertising’. There is indeed a new definition of advertising talents because the… Continue reading
Apart from a few obvious global giants, few brands establish dominant positions in multiple markets. Often this has become one of the main challenges for brands to create one single global creative platform.… Continue reading
It’s 9 pm and I have just finished skyping some of my creatives in Russia to double-check on a heated debate happening in the world of global marketing. I wanted to be absolutely… Continue reading
Mother’s Day is celebrated on different days and dates around the world. But in almost every culture, mothers play an important role in the family. Brands understand that, and will take every good opportunity… Continue reading
As the Singapore Tourism Board had embarked on a debatably controversial execution in targeting the Australian audience, I like to share with you some of the thoughts I have on tourism advertising. When… Continue reading
When I saw the second instalment of the campaign from the Singapore Tourism Board, I knew that it will create a bit of debate. The commercial was designed to target the Australian tourists… Continue reading
