Great idea is an idea well-shared

Great global ideas do not come about easily. There is always the challenge when an idea works really well in one market, but does not resonate with the consumers in another. There is… Continue reading

How traditional media innovates through partnership

I came across this campaign earlier this year. It was created by Print Power Europe, advocating the effectiveness of print media in the multi-media environment. Like any organisation exists to protect the role… Continue reading

Be an ‘ambassador of clarity’

It was a blast at the recent first ever Advertising Week Europe in London. There were truly diverse viewpoints from a wickedly broad representation of thought leaders in the industry. True, it was… Continue reading

Data provides the context. Creativity makes it happen.

There are certain debates that seem almost impossible to have a conclusion. …Left brain versus right brain. …Is advertising an art or a science? …Is technology an enabler of creativity or in fact… Continue reading

Collaboration and co-creation: How creativity works hand-in-hand with data

Topshop is no stranger to creating social media sensations. Last year, Topshop took the high street fashion chain’s social presence to a global level when they collaborated with Facebook on a “Customize The… Continue reading

Participation + Sharing = The first ad campaign created entirely by consumers

If there were two essential ingredients in creating brand content today, it will certainly be ‘participation’ and ‘sharing’. Ford announced an updated Fiesta social media initiative that will invite content generated by users.… Continue reading

From celebrity endorsements to global celebrity creative directors

Celebrity endorsement in advertising is nothing new. From the long time strategy adopted by brands such as Lux who pioneered female celebrity endorsement or Pepsi’s relationship with pop culture in their ‘Taste of… Continue reading

Universal emotions. Local interpretations.

For a long time when it comes to international advertising strategy, we often think that emotional advertising would travel better than rational ones. Many people are convinced that certain emotions are shared around… Continue reading

The most shared video content

It’s hard to imagine any ‘socially active people’ who has not tweeted or posted a link of a video this year. Sharing content, be it in video format or otherwise, has been part… Continue reading

What will we expect in 2013?

Not sure if it is the weather, or because it’s just that time of the year. A few major ‘changes’ had made the headlines in the industry press. Here are the news from… Continue reading