Category Archive: Ideas

The age of customization: You don’t own the idea. The consumers do.

You can tell a lot about a person by the apps on the front screen of their phones. For Apple, you can tell a lot about a person by the front cover of… Continue reading

JOMO: The trend that leads us to a mindful way of living

It has become very difficult for us to think about just one thing at a time. In the process, we have all become self-confessed information junkie. We absorb everything from every sources, and… Continue reading

Be an ‘ambassador of clarity’

It was a blast at the recent first ever Advertising Week Europe in London. There were truly diverse viewpoints from a wickedly broad representation of thought leaders in the industry. True, it was… Continue reading

The most shared video content

It’s hard to imagine any ‘socially active people’ who has not tweeted or posted a link of a video this year. Sharing content, be it in video format or otherwise, has been part… Continue reading

Beyond social media. How can Topshop become truly global?

If we have to choose a high street fashion brand that had made global news recently, it had to be Topshop. During London Fashion Week in September, the fashion industry had widely praised… Continue reading

Just give me 5 seconds. I can explain.

Aren’t we all short of time these days? We constantly interact on multi-screens, engaging in conversations with people from all media. We no longer only shorten our message while texting, but try hard… Continue reading