About Me

I am a writer, creative director and global content creator, curator and producer. I have worked in London, Beijing and Hong Kong.

I was copywriter and creative director with JWT, Lintas, Foote Cone & Belding and D’Arcy. I have created through-the-line advertising campaigns for global brands including Johnson & Johnson, SC Johnson, Unilever, Nestle, Mars, MasterCard, InterContinental Hotels, Bally, Citibank, Northwest Airlines, American Express and Colgate.

For the past 10 years I have been developing global range of creative services within creative consultancies and production/ implementation agencies including Tag: World Writers and Freedman International, working on brands including H&M, Unilever, HSBC, Kimberly-Clark, Adidas, Reebok, Netjets Europe, Becks, DaimlerChrysler, South African Tourism, Schweppes, IHG, HTC and Shell.

Working at the intersection of international branding, creativity and technology, I continues to build and lead a network of experts across the full spectrum of creative disciplines. I have introduced smarter ways of curating creative resources, helping global clients and their agencies to deliver effective creative brand content in local markets across all channels.

I create, originate, adapt, localize and produce. I turn big ideas into engaging global ideas.

In my spare time I also curate arts and cultural programmes helping to promote the works of contemporary Chinese Artists internationally.

Further information:


Profile (long-form CV)


Twitter @louiechow

Disclaimer: This is my personal blog. All opinions written here are my own and do not necessarily reflect the views and opinions of my employer, its clients or its parent company.