It has become very difficult for us to think about just one thing at a time. In the process, we have all become self-confessed information junkie. We absorb everything from every sources, and joining the dots along the way. In the past month or so we have been reading every piece of articles and reports from journalists, thought leaders, trendspotters, you name it, on what we will expect in 2014.
One insight that I find particularly inspiring is the desire to stay focus in the increasingly mad world of multiscreen, multi-channel, multi-everything life.
The JWT Intelligence team call it ‘The mindful living’, predicting that more people will be drawn to the idea of shutting out distractions and focusing on the moment. The Ford 2014 trend report defines it as ‘the joy of missing out’.
There is a saying in Chinese 物极必反 that literally means ‘when something reaches its extreme, it reverses its course’. That is exactly what’s happening here.
In the visually dependent culture, every day, 300 million photos are uploaded to Facebook. An additional 40 million go up on Instagram. We are very busy.
We look at our smartphones 150 times a day, sometimes during times when we should be enjoying the moment right in front of us.
We multitask. We spread all the devises in front of us while watching the TV, and willingly interacting with everything and everyone at the same time.
We all do these sometimes not out of design, but out of a FOMO (fear of missing out) mentality, a habit, or that they are just so readily available.
We crowdsource. From making things happen to getting funding for our next invention.
We strive to gain the first million users in the first week of launch of any new app, so we do everything we can to ‘growth heck’. In the process, we lose sight of the fact that we could be damaging the brand rather than building it.
We give excuses for imperfections.
I think this will lead us to the next wave of new opportunities – for brands to focus back on genuine experiences and differentiate what they offer with the others.
Technology once were a novelty in our lives had become a commodity. We crave personal connections again. We want meanings. That I believe is what will guide everything in the year ahead.
I believe there will be true innovations that help us to achieve a new kind of mindful way of living.
We still take pictures, but now we may use it to learn something. Enter #Jelly, the new app that allows you to snap a picture and ask questions about it to your network of friends. Co-founder Biz Stone said, “Because knowledge is different from information”. A snap on Jelly, may seem to have a bit more depth to it then?
Food creators will do more in order to draw our attention back to enjoying the food rather than photographing them. May be even a ‘slow food movement’?
Now, if you think you have missed out on any of the trend reports, don’t panic. Here I have curated a selection that had caught my eyes. But scan it quick, for you should know that, what’s true today will be history tomorrow.
Enjoy the moment.