I came across this campaign earlier this year. It was created by Print Power Europe, advocating the effectiveness of print media in the multi-media environment. Like any organisation exists to protect the role… Read More
It was a blast at the recent first ever Advertising Week Europe in London. There were truly diverse viewpoints from a wickedly broad representation of thought leaders in the industry. True, it was… Read More
There are certain debates that seem almost impossible to have a conclusion. …Left brain versus right brain. …Is advertising an art or a science? …Is technology an enabler of creativity or in fact… Read More
Topshop is no stranger to creating social media sensations. Last year, Topshop took the high street fashion chain’s social presence to a global level when they collaborated with Facebook on a “Customize The… Read More
If there were two essential ingredients in creating brand content today, it will certainly be ‘participation’ and ‘sharing’. Ford announced an updated Fiesta social media initiative that will invite content generated by users.… Read More
Celebrity endorsement in advertising is nothing new. From the long time strategy adopted by brands such as Lux who pioneered female celebrity endorsement or Pepsi’s relationship with pop culture in their ‘Taste of… Read More
For a long time when it comes to international advertising strategy, we often think that emotional advertising would travel better than rational ones. Many people are convinced that certain emotions are shared around… Read More
It’s hard to imagine any ‘socially active people’ who has not tweeted or posted a link of a video this year. Sharing content, be it in video format or otherwise, has been part… Read More
Not sure if it is the weather, or because it’s just that time of the year. A few major ‘changes’ had made the headlines in the industry press. Here are the news from… Read More
In a recent business trip to Beijing I had a reunion with the creative team I worked with in the past. We talked about the development of homegrown creative talents and the emergence… Read More
